Starbucks Corporation and Kraft Foods announced the launch of packaged Starbucks® coffee in select supermarkets in France, bringing super-premium Starbucks® coffee to home-brewing consumers in Europe...but what we care about is that it's coming to the shelves in Lyon!
As of March 2009, French consumers have been able to purchase a selection of ground Starbucks® coffee and Tassimo® T-Discs at select Monoprix supermarkets, mainly in and around Paris, and in other key cities in France (Lyon!).
“Europe has a strong, vibrant coffee culture and we’re proud to contribute to its richness by offering consumers super-premium Starbucks® coffee for at-home brewing,” said Rich DePencier, vice president, Starbucks Global Consumer Products, International. “Our Consumer Products business is important to the overall success of the company, and we are committed to bringing the Starbucks Experience to consumers throughout Europe at our retail stores and in supermarkets.”
Starbucks currently has 48 coffeehouses in France.
As of March 2009, French consumers have been able to purchase a selection of ground Starbucks® coffee and Tassimo® T-Discs at select Monoprix supermarkets, mainly in and around Paris, and in other key cities in France (Lyon!).
“Europe has a strong, vibrant coffee culture and we’re proud to contribute to its richness by offering consumers super-premium Starbucks® coffee for at-home brewing,” said Rich DePencier, vice president, Starbucks Global Consumer Products, International. “Our Consumer Products business is important to the overall success of the company, and we are committed to bringing the Starbucks Experience to consumers throughout Europe at our retail stores and in supermarkets.”
Starbucks currently has 48 coffeehouses in France.
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